The word Lama comes from the conjunction of two French words meaning SPRING and BLADE
Market research indicates approximately $18 billion dollars a year are being spent on point-of-purchase. Of this, Marin's USA's products address approximately $2.8 billion.
In the recent past the P-O-P industry was the "red headed stepchild" of the media industry. It was even, literally, referred to as "below the line" advertising taking a back seat to "above the line" media like Television, Newspapers and Magazines. However, in the last few years it has changed dramatically both in prominence and focus for all major marketers. Procter and Gamble now has an entire department called "First Moment of Truth" including a director called "Director of First moment of Truth" who's responsible for producing sharper, flashier in-store displays.
According to the In-Store Marketing Institute, 61% of 104 executives surveyed, said their companies will devote a greater percentage of marketing budgets to point-of-sale media. It is not getting any easier for marketers to reach consumers through traditional media (broadcast, print or online), so they'll continue to emphasize P-O-P.
Retailers and manufacturers are looking for displays that are easy to set up. People do not have a lot of time to read through directions - they want installation and set-up as simple as possible. This will almost always guarantee better placement.
Quality is also a major factor when choosing displays. 71.9% of the executives surveyed chose quality of display over lowest possible cost and fastest development.
